Belle Phromchanya (b. 1984, Bangkok) is an artist, designer, and cultural worker based in Rotterdam. Her practice explores the construction of biography and the ways personal and collective narratives are shaped, distorted, or erased. Working across film, installation, publishing, and curatorial projects, she examines the shifting boundaries of identity, digital legacies, and the politics of visibility. Often engaging with insider-outsider dynamics, her work reflects on transborder experiences and the negotiation of belonging within dominant cultural narratives.
Phromchanya is a tutor at Willem de Kooning Academy and co-founder of NON NATIVE NATIVE, a platform that engages with Asian representation within the Dutch and European cultural landscape. Through research, exhibitions, and public interventions, NNN connects contemporary creative practices with local diaspora narratives, fostering new modes of exchange and visibility. It also organizes NON NATIVE NATIVE FAIR (NNNFAIR), an alternative cultural fair that subverts conventional frameworks of Asian trade fairs, reimagining them as spaces for discourse and cross-cultural exchange. Across her work, she continues to interrogate structures of belonging, visibility, and authorship—celebrating the art of reclaiming the unclaimed.
︎ bellephrom@gmail.com
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2023, Project Organizer, Cultural Fair, Framer Framed Amsterdam

2022, 6-channel video installation, 16:9, Sound, Color, 107:63 min.

2022, 6-channel video installation, 16:9, Sound, Color, 107:63 min.

THOUGH THE MOUNTAINS DIVIDE, AND THE OCEANS ARE WIDE
2020, Single-channel video, 4:3, Sound, Color, 11:30 min.
NNNFAIR 2021: GREATER THAN THE OLYMPICS
2021, Project Organizer, Hybrid Cultural Fair, WORM Rotterdam

LANDS WITH NO VOLCANOES
2021, Single-channel video, 16:9, Sound, Color, 7:50 min.
CAPITAL OF MAE LA
2019, Documentary, Single-channel video, 16:9, Sound, Color, 38:09 min.
TIGER EYES
2020, Documentary, Single-channel video, 16:9, Sound, Color, 30:00 min.WHETHER ART IS LIFE OR NOT
2019, Documentary, Single-channel video, 16:9, Sound, Color, 80:08 min.
WHETHER IT IS ART OR NOT
2017, Single-channel video, 16:9, Sound, Color, 32:07 min.
A YEAR IN GRAYSCALE
2018, Visual Research, Symposium Vrije Universiteit, Amsterdam
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2014, Installation, 30 Inkjet on Paper, A4, 4-color Print, World Design Capital, Cape Town
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IMPARTIAL SPECTRUMS
2019, Installation, 80 Inkjet Panels, 170 x 60 cm, Double-sided 4-color Print, Porto Design Biennale![]()
A GUIDE TO GAME OF THAIS (2014)
2014, Installation, 30 Inkjet on Paper, A4, 4-color Print, World Design Capital, Cape Town
IF I CAN’T TAKE A SELFIE, I DON’T WANT TO BE PART OF YOUR REVOLUTION
2013, installation, photobooth live-streaming, collecion of found images, protest objects, de Punt, Amsterdam
THE RISE OF THE MOON
2013, installation, single-channel video, 7 panel (180 x 90 cm.) inkjet on back lit films, lenticular prints (various size), one-colour newspaper, Sandberg Instituut, Amsterdam